Today, I’m a Founding Designer at Swif, leading strategic growth design and shipping 0→1 experiences—from discovery and user flows to UI, interaction design, and iteration.

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I’m a product designer who loves turning fuzzy problems into clean, usable experiences. My passion for design, innovation, and mentorship also lets me wear a second hat as a Design Director & Mentor at RoadCast, where I’ve helped shape growth design and establish strong cross-functional design practices. Before that, I was at Smartsheet, launching high-impact features across Admin & Commerce.

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I studied Human-Computer Interaction at the University of Washington, and later went deeper into strategy and systems through RISD and IDEO U. I’m always curious about how design influences the way we perceive—and choose—things.

Outside software, I run Design Desi, where I customize sneakers and explore fashion as another form of storytelling.